Diet Coke is the old reliable of sodas: ever-present, with just the right amount of caffeine and je ne sais quoi to keep you going throughout the day. However, the fizzy friend you know and love is about to have a major overhaul that might remind you of a certain beloved seltzer. Today, Coca-Cola announced a new era for Diet Coke that includes fresh flavors and a sleek redesign for the first time in 35 years. Over a two-year innovation process, the company spoke to more than 10,000 people from across the country to gather insight on potential new flavors, aiming squarely at targeting millennials. And boy, did they deliver: the four official, very descriptive new flavors are Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango. “Through extensive consumer research, we learned that younger Americans have an affinity for bold, yet refreshing and great-tasting, flavors in their favorite foods and beverages—from hoppy craft beers to spicy sauces,” the brand wrote in a press release.
The fruit and citrus flavors and original Diet Coke will be packaged in thin 12 ounce cans—the same design as Dasani Sparkling—and sold as on-the-go singles and in eight-packs to hit shelves this month. The new look includes the brand’s classic silver with a simplified color palette, focused on silver and red with accents of other bright colors to represent the flavors. A slightly different typography “simultaneously preserves Diet Coke’s heritage, yet presents it in a more progressive manner.” Don’t you love marketing-speak?!
If you’re not big into change and can’t handle more than one new feature at a time (or just really love those little mini-cans), don’t worry, Diet Coke will continue to be offered in all existing package sizes and designs. But who doesn’t want to at least try Feisty Cherry?