Diddy’s Relaunching CÎROC’s Super-Tasty Summer Col…


Diddy and CÎROC are relaunching the vodka brand’s Summer Colada, and we have to be honest: We’re pretty dang excited for sipping tropical, coconut-flavored vodka drinks by the pool — and probably sipping them in the pool while we chill on one of these boozy floats. Also, speaking of boozy floats, according to Diddy this bottle can swim.

The news was announced via a release on PR Newswire, which noted that the Summer Colada, first released in 2017, is coming back this year due to its “overwhelming success” the first time around. Diddy also noted in the release that the company is “pairing it with CÎROC fan favorites to create the ultimate Summer Collection,” which will include Peach and Pineapple flavors.

In terms of how the internet is reacting to the return of the Summer Colada, it seems like most people are pretty hyped, although that’s probably partially due to excitement at the idea of just drinking outside in the summertime.

Along with putting out the Summer Colada and the rest of the 2018 Summer Collection, CÎROC will also be pushing a “nationwide celebration of female empowerment,” with the brand bringing on board female artists including Colombian singer and songwriter Karol G., entertainer Teyana Taylor, and Cassie. The brand has also established the #CIROCSummerSquad hashtag to bolster the female-empowerment initiative online.

All in all, it sounds like CÎROC is setting up for a summer full of sun, tipsy daytime partying, and female empowerment, which all sounds… refreshing. 

If you want to grab a bottle of Summer Colada, you can order it here. Or if you just want some lush CÎROC recipes you can make at home right now, check out the cocktails below. 

See recipe

See recipe

Featured image: CÎROC 





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Post Author: MNS Master

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