Buckle up people, ’cause it’s another post about millennials (and you have to buckle up ’cause you know how millennials love their safety). Below are 13 infographics outlining the way millennials — folks born between 1981 and 1996 — consume their booze, as well as how their drinking habits contrast with those of other generations.
1. Millennials spend less on booze than baby boomers, but are more willing to try new, exciting alcohol products.
— Nielsen (@Nielsen) November 2, 2017
2. Millennials really want to discover new liquor brands they can share with their friends.
— Avalon Thomas-Roebal (@AvalonTRPR) November 8, 2016
3. Seriously, millennials are way more exploratory with their booze consumption relative to baby boomers.
— Observa (@observabiz) May 10, 2017
4.Millennials are also shifting popular drinking trends toward liquor and wine over beer.
— USA TODAY Money (@USATODAYmoney) July 11, 2017
5. But when millennials do drink beer, they really like craft beer.
— Dejion Designs (@DejionDesigns) February 27, 2017
6. And also “ice” beer, which is beer that has a higher-than-normal ABV.
— Mark Gallo®️ (@guhlo) January 30, 2018
7. In terms of liquor, millennials are digging on vodka.
— Sensis (@sensisagency) May 14, 2015
8. Although millennials also enjoy whiskey, and are helping to make it more popular.
— Roberto Ricossa (@rricossa) October 9, 2015
9. When millennials drink wine, they spend, on average, about $11-15 on a bottle.
— Randy White (@whitehutchinson) January 31, 2018
10. Millennials, especially male millennials, also really like rosé.
— VINISUD (@VINISUD) January 10, 2017
11. Millennial “fine wine” connoisseurs spend less than baby boomers on wine (yes, this is still a shitload of money).
— VineSpring (@VineSpringWeb) February 6, 2018
12. But “fine wine” millennials are more adventurous when it comes to wine types they’ll try.
They’re less adventurous when it comes to #wine choice, but #GenX‘ers top #Millennials and #babyboomers wine spending according to @wineaccess report from a 10yr data #research on #US wine #market https://t.co/eqiTvl4XKz via @WineSocial pic.twitter.com/XNBY5AP1xt
— WineSocial (@winesocial) February 1, 2018
13. Finally, slightly more than half of millennials choose weed over booze.
— outco (@outcosd) April 19, 2017
What are your thoughts on these millennial booze trends? Which one of the below cocktails do you think millennials would trade their avocado toast in for? Let us know!
Images: Nielson Consumer & Media Insights